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Redesigning Madi's Brand

Redesigning Madi's Brand

Redesigning Madi's Brand

Visual Design Branding

Visual Design Branding

Visual Design Branding

2024

2024

MY ROLE

Redesigning Madi's logo to be representative of her attributes and easily recognizable by people

Designed and optimized UI assets, marketing content, and motion graphics to enhance fan engagement

Redesigning Madi's logo to be representative of her attributes and easily recognizable by people

TEAM

2 Designers

4 Designers


TOOLS

Figma, Adobe Photoshop, Adobe Illustrator

Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects

Figma, Adobe Photoshop, Adobe Illustrator

TIMELINE

Dec 2024 (2 weeks)

INTRODUCTION

Madisen Skinner, known as Madi, is a three-time NCAA National Champion and professional volleyball player. She signed with League One Volleyball’s Austin team and debuted with the U.S. national team in 2024. Madisen’s brand reflects her strength, grace, and unstoppable drive—both on and off the court.

ITERATIONS

Current Logo

The current logo, while clean, lacks a personal connection and doesn't fully reflect Madi's personality and style. It comes across as somewhat rigid and misses the mark on creativity.

The current logo, while clean, lacks a personal connection and doesn't fully reflect Madi's personality and style. It comes across as somewhat rigid and misses the mark on creativity.

Redesign Objective

Create a distinctive and imaginative logo that captures Madi's essence and allows for immediate recognition and connection to her unique attributes.

Create a distinctive and imaginative logo that captures Madi's essence and allows for immediate recognition and connection to her unique attributes.

Considerations

  • Easy to read

  • Name or initials prominently featured

  • Preference for lowercase letters

  • Preference for curves or heart shape incorporation

  • Neutral color palette

ITERATION 1

Sample project image

ITERATION 2

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ITERATION 3

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ITERATION 4

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ITERATION 5

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FINAL VERSION

Sample project image
Sample project image

KEY TAKEAWAYS

I learned…

Authenticity in Branding

Learned how to translate Madi’s personality and lifestyle into a brand identity that feels authentic, not just polished

Balancing

Balanced clean design with expressive elements to reflect both her athleticism and warmth.

Storytelling

Refined visual storytelling through feedback, using abstract traits like momentum and calm confidence as design cues.