Sarah Yeseo Chang Design

S.CHANG

PRODUCT DESIGNER & CREATIVE
/
FRIENDLY BAKER
/

1:21 AM

S.CHANG

1:21 AM

S.CHANG

PRODUCT DESIGNER & CREATIVE
/
FRIENDLY BAKER
/

1:21 AM

Revamping Slytrunk for Social

Visual Design, Branding, Marketing

Art Direction, Branding, Marketing

Visual Design, Branding, Marketing

2024-25

MY ROLE

Visual direction and motion design

Brand positioning and concept development
Graphics templates, motion assets, internal/client-facing visuals

Visual direction and motion design

Brand positioning and concept development
Graphics templates, motion assets, internal/client-facing visuals

Art direction and motion design

Brand positioning and concept development
Graphics templates, motion assets, internal/client-facing visuals

Visual direction and motion design

Brand positioning and concept development
Graphics templates, motion assets, internal/client-facing visuals

COLLABORATOR

Niko Dahilig (CCO), Daniela Balas (APM)

TOOLS

Figma, Figjam, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Jitter

TIMELINE

June 2024 - March 2025

THE CHALLENGE

Our old branding felt too clean, too rigid. Needs the energy, creativity & human side of our team.

Currently our website has the home page which tells you a bit about who Slytrunk is, what companies we have partnered with, and the values of the brand. There is one tab for stories but currently there is only one post available to view. Our instagram hasn't been updated since 2022 and doesn't reflect the current state and brand ideantity of the company.

BRAND DIRECTION

To move away from rigidity, we developed a new brand direction rooted in lifestyle.

The goal was to soften the edges of our identity and bring out the human side of our team: fun, approachable, but still sharp.

We wanted a tone that matched how we work: confident but collaborative, serious about quality without taking ourselves too seriously.

CONTENT STRATEGY

We structured the campaign around three flexible content buckets.

Work — What we build and launch
Personality — Day-to-day moments and team culture
Fandom — Sports, pop culture, and everything that inspires us

These categories became our north star, making it easy to plan, design, and scale content that felt aligned.

EXECUTION: BUCKET - WORK

Blog Preview Template

This will serve as a quick, engaging teaser for our blog content, driving traffic to our site. Key elements will include a captivating headline, a brief summary, and a clear call-to-action

Work Highlights

EXECUTION: BUCKET - PERSONALITY

Meet the Team

We wanted to spotlight the people behind our work. The goal was to humanize our brand, celebrate individual personalities, and strengthen our culture, which is especially important in a hybrid setting.

Monthly Playlists

Each month, we’ll share the tracks and artists that are currently influencing our team. This not only gives you a glimpse into what drives us but also helps us connect on a personal level through the universal language of music.

Entertainment & Celebration

We aim to deepen connections by sharing our team members' favorite entertainment choices and celebrations. It can be books, movies, shows, and more. By highlighting these personal interests, we build stronger relationships both within our team and with our community.

EXECUTION: BUCKET - FANDOM

Sports Fandom

EXECUTION: BUCKET - FANDOM

Coffee Culture

LOGO ANIMATION

Slytrunk, always in motion

We wanted our logo to feel dynamic, something that moved with the rhythm of our work. I designed a short animation to be used in client presentations and launches, signaling energy, fluidity, and growth.