Jelly
A mobile app that connect local and sustainably grown Asian specialty foods to communities and businesses
TIMELINE
October 21-23, 2022
@ Rice Designathon
TEAM
Chelsea Lai
Sarah Chang
Angela Kim
Julie Phan
ROLE
Designer
DISCIPLINE
Visual Design
UI & UX Design
Interaction Design
CONTEXT
I joined a team of 4 designers and participated in the 2022 Rice Designathon. I had three days to research and design, to create a final prototype of an app or website that addresses a specific problem. Out of two given prompts—lifestyle or fintech—my team chose lifestyle.
PROBLEM SPACE
Although many people strive to improve their relationship with their skin, individuals lack the knowledge, support, and inclusion needed to find products that personally fit them.
They tend to struggle with the following:
Journey
Social media often only shows the before and after pictures of skin care and not the journey of recovery.
Awareness
Individuals lack the knowledge of the product ingredients and how to find affordable products
Support
Individuals seek a community of people who share the same skin problems as them
Inclusion
want to know what products are right for them. We want to disrupt the “one-size-fits-all” notion with skincare.
THE QUESTION
How can we enhance the order management system to reduce errors and improve the efficiency of delivering produce for clients?
USER RESEARCH
What would the end-user want?
Our chosen method of user research was to send out surveys to as many students on campus as possible within a day, so we could gather our target audience’s first-hand experiences to cater our product towards their needs.
After conducting a total of 41 surveys, we analyzed our findings through affinity mapping to take note of any connections between our participants' needs and feelings around skincare.
MAIN INSiGHTS
1. Users prefer buying skincare products than seeking treatment with professionals as it’s much more affordable.
2. Users tend to seek information about their skin problems on the internet than consulting with professionals because finding trusted professionals are difficult and inaccessible these days.
3. Reading reviews are extremely important before using a product.
Users have difficulties in finding skincare products that match their skin types
KEY FEATURES
We identified 4 key features for the mobile app.
Trusted Reviews
Share their skin stories with one another or read reviews with real results from individuals all around the world
Daily Skin Log
Track their skincare routine and products
Personalized Quiz
Get recommendations on affordable skin care products personalized to their skin type
Tips from Experts
Receive insights and tips from dermatologists and licensed estheticians, read articles on skincare written by experts
USER PERSONA + USER FLOW
Based on the key insights from the user interview, we created a user flow and user persona to better understand their specific needs and solve through feature ideas.
USER PERSONA + USER FLOW
Based on the key insights from the user interview, we created a user flow and user persona to better understand their specific needs and solve through feature ideas.
FINAL SOLUTION
Your Own Skin Recipe
Answer the questionnaire and receive a personalized recommendation for skincare articles, products, and routines
Track your Skin's Progress
Tracking how your skin is doing is very important in improving your skin. Log your skin in easy steps and check your overall progress.
Receive Insights from Experts
Read skincare related articles from professionals and receive tips and answers from dermatologists, estheticians, and more
Recommendations for each Skin Type
Select a skin type to view product recommendations and details with store and ingredient information
Your Skin, in one Place
See the results from the personalized questionnaire and retake the quiz if you believe your skin type has changed
Style Guide
Reflecting Back…
Time Management
Since we had a limited time of ~ 36 hours to decide on a project idea, complete user research, and finalize hifi designs, prioritizing tasks, managing time efficiently, and making quick decisions were very important. Delegating tasks and being aware also played a big role in delegating tasks.
Use Your Resources
Despite having a limited and short time to complete the entire design process, adapting to unexpected changes and feedback was crucial in improving the designs. We realized mid-way that mentors, assistants, and other students were willing to help; this constructive criticism played an essential role in checking accessibility in color choices.
Collaboration
Although we are all designers from the same design club, we all have different skill sets and design backgrounds. Before we began designing, we made sure to be understanding of each other's skill level and leverage each member's strengths. Clear communication helped to navigate through challenges quickly and collaborate effectively under time pressure.
THANKS TO
From having awkward small talks to spending two consecutive nights together in a study lounge, I had such a pleasant time with Chelsea, Julie, and Angela! We all supported and guided each other to pull through and I am so incredibly proud for finishing our project in scope :)
